We help you take new solutions to market, drive quality leads and turn pro-spects into customers. Our unique approach focuses on uncovering unique buyer insights that serve as the foundation for marketing strategy, tactics, mes-saging and content marketing.
Strategy
Whether you need a comprehensive marketing strategy or help with a product launch initiative, we can help you build solid strategic plans with clear ob-jectives and measurable results.
Buyer Insights
Our unique approach starts with researching and interviewing prospects and customers to uncover insights that will result in a competitive advantage. Based on our findings, we can craft persuasive messaging and brand stories that resonate with your buyers.
Messaging & Positioning
We develop messaging, value propositions, taglines, elevator pitches, boilerplate and supporting product positioning to resonate with different target audiences and differentiate your company from competitors. Our goal is to simplify the complex and develop clear and compelling messaging.
Demand Generation
We build and execute targeted, multi-touch demand generation campaigns that reach target buyers and motivate them to consider your solutions. And we help you generate and nurture leads with campaigns that work and get results.
Sales & Marketing Collateral
Good collateral should differentiate your brand and your solutions from competitors and establish you as an industry leader. Sheryl helps clients develop collateral that meets your prospects’ needs while advancing the sales process.
Content Marketing
With longer sales cycles and buyer’s tendencies to research solutions themselves, your company probably needs much more content than ever. We can help by assessing your needs and building a comprehensive content plan. From white papers to case studies to sales slicks and brochures, we develop compelling content that tells your prospects and customers what they want and need to know about your business strategy, your solutions and your success stories.
White Papers & eBooks
White papers and eBooks help you lay out new strategies, reinforce your positioning and drive leads. Our team has extensive experience researching, writing and illustrating a wide range of white papers, research papers and eBooks.
Case Studies
Case studies provide real-world success stories and examples that illustrate key concepts and make your intangible ideas tangible. Our writers know how to uncover the most important points and build compelling stories that generate interest in your ideas and solutions.
Online Video
We can help take your message to online video, so your message reaches thousands more prospects, influencers, customers, employees and other stakeholders.
Public Relations
We apply a series of integrated strategies and tactics to build your visibility, drive thought leadership and keep you top of mind in the marketplace.
Social Media
We work with our clients to build a solid strategy to build their following, drive engagement and manage execution. We help our clients share their perspectives and thought leadership using blogs and instant communication platforms like Twitter, LinkedIn and Facebook.
