Sheryl Roehl Marketing specializes in helping clients accelerate their growth by uncovering competitive insights, moving brand stories in new directions, driving thought leadership and brand awareness, and generating quality leads that result in new business.
Strategic
Marketing
Positioning
Branding
Messaging
Buyer Personas
Market Research
Content
Marketing
Articles & Blogs
Social Media
Collateral
Sales Enablement
White Papers
Ebooks
Infographics
Demand
Generation
Inbound & Outbound Marketing
Event Marketing
Digital
Marketing
Strategy & Execution
Marketing Automation
Social Media
Advertising
Search Engine Optimization (SEO)
Public
Relations
Editorial
Corporate Communications
Speakers Bureau
Media Relations
Press Releases
Corporate Social Responsibility
I recently opened my inbox and found an email from a reporter I worked with early in my career. My former colleague had just read my blog post and she had one burning question for me: “So WHAT IS thought leadership? It’s an inside baseball term. Can you define it?” Good question But it’s also […]
When done well, thought leadership marketing elevates your brand, engages buyers at crucial stages in the sales cycle and helps your company achieve a competitive advantage. But, if you’re an experienced marketer, you’ve probably seen a few thought leadership projects go off the rails. I know I have. Early in my marketing career, a VP […]
Posted by Sheryl Roehl Sales cycles are getting longer and more complex. B2B prospects are doing more research themselves. Most decision-makers consume at least half a dozen pieces of content before they are even ready to talk to sales. By this time, they’re probably halfway to a buying decision. So what can you do to make sure […]
